This privacy notice tells you what to expect us to do with your personal information. 

• Contact details 

• What information we collect, use, and why 

• Lawful bases and data protection rights 

• Where we get personal information from 

• How long we keep information 

• How to complain 

 

Contact details 

Email: hello@ameliajordancoaching.com 

What information we collect, use, and why 

We collect or use the following information to provide services and goods, including delivery: 

• Names and contact details 

• Payment details (including card or bank information for transfers and direct debits) 

• Photographs or video recordings 

• Call recordings 

• Records of meetings and decisions 

• Information relating to compliments or complaints 

We collect or use the following information for service updates or marketing purposes: 

• Names and contact details 

• Marketing preferences 

Lawful bases and data protection rights 

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website. 

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website: 

• Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access. 

• Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification. 

• Your right to erasure – You have the right to ask us to delete your personal information. Read more about the right to erasure. 

• Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing. 

• Your right to object to processing – You have the right to object to the processing of your personal data. Read more about the right to object to processing. 

• Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability. 

• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent. 

If you make a request, we must respond to you without undue delay and in any event within one month. 

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice. 

Our lawful bases for the collection and use of your data 

Our lawful bases for collecting or using personal information to provide services and goods are: 

• Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object. 

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: 

• Our legitimate interest is the effective delivery and administration of professional coaching services. This involves processing contact details and relevant personal information to schedule sessions, manage client accounts, and provide tailored resources or support materials that are central to the coaching relationship. Processing this information is necessary to maintain a professional standard of service and to ensure clear communication between the coach and the client. Without this data, we would be unable to provide a structured coaching programme, manage appointments, or securely process payments for the services rendered. It is the most direct and least intrusive way to facilitate the coaching process. The primary benefit to the individual is a structured, professional, and reliable coaching service designed to help them achieve their personal or professional goals. We believe these benefits significantly outweigh any potential risks, as we only collect information that is strictly relevant to the coaching engagement. Furthermore, as a client engaging in a coaching contract, there is a clear and reasonable expectation that their information will be used for these administrative and service-related purposes. We protect this data through robust security measures and adhere to data minimisation principles to ensure our needs never unfairly override the privacy rights of our clients. 

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above. 

Our lawful bases for collecting or using personal information for service updates or marketing purposes are: 

• Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 

Where we get personal information from 

• Directly from you 

How long we keep information 

We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations.  

We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion. 

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above. 

How to complain 

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. 

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 

The ICO’s address:            

Information Commissioner’s Office 
Wycliffe House 
Water Lane 
Wilmslow 
Cheshire 
SK9 5AF 

Helpline number: 0303 123 1113 

Website: https://www.ico.org.uk/make-a-complaint 

Last updated: 21/02/2026